Top 5 Social Apps in Central America Q4 2023 Performance

In Q4 2023, the top five social apps in Central America demonstrated diverse trends across downloads, revenue, and active users. Here's a breakdown of their performance based on data from Sensor Tower.

TikTok saw a steady increase in weekly revenue, starting at approximately $277K in late September and peaking at around $430K by the end of December. Weekly downloads experienced fluctuations, starting with over 1M downloads and ending the quarter with similar figures. Active users remained relatively stable, with minor declines, ending the quarter with around 45.9M users.

Grindr - Gay Dating & Chat had consistent weekly revenue, generally in the $48K to $58K range, peaking in the last week of December. Downloads varied slightly, with a low of 13.8K and a high of 17.4K. Active users showed a slight decline overall, finishing the quarter at around 268K.

Facebook maintained a steady weekly revenue, fluctuating between $31K and $40K. Downloads ranged from 672K to 812K, with a notable increase in early December. Active users remained robust, ending the quarter at approximately 103.5M.

Instagram experienced varied weekly revenue, peaking at around $71K in early October and ending the quarter at approximately $56K. Downloads consistently hovered around 600K to 745K, with a peak in mid-December. Active users showed steady growth, finishing the quarter at about 60M.

BuzzCast - Live Video Chat App had modest weekly revenue, starting at $12K and peaking at around $15K in mid-December. Downloads ranged from 6.1K to 7.8K, with a notable increase towards the end of December. Active users remained relatively stable, concluding the quarter at around 133K.

For more detailed insights and data, visit Sensor Tower.